SketchUp is a 3D modeling program designed for professional architects, civil engineers, filmmakers, game developers, and related professions. It also includes features to facilitate the placement of models in Google Earth. It was designed to be more intuitive, flexible, and easier to use than other 3D CAD programs.
It is marketed as an easy-to-use conceptual tool with a simple interface. A well known feature in the SketchUp World is the 3D Warehouse. Users can use their Google Accounts to upload models, and then browse the 3D Warehouse for many components and models.
Back in 2006, when Google acquired startup @Last and its 3D modeling product, SketchUp, most observers saw it as a nice add-on for Google Earth, perfect for hobbyists and enthusiasts. But since then, the SketchUp program has blossomed into a tool in its own right, used by design professionals to fashion everything from consumer products to urban landscapes to country homes.
Green design professionals are particularly taken with the program. Widely praised by the architecture and design community for its “intuitive” nature, SketchUp, one of the few 3D rendering programs on the market, is also by far the easiest one to use. And its integration with Google Earth and the Google 3D Warehouse has elevated the program from a simple design tool to a location-based, product-inclusive architectural design powerhouse. As a result, SketchUp is nurturing a growing ecosystem of green design startups.
